ROBOTICA & MANAGEMENT - Vol. 24, No. 2, December 2019, pp. 24-27

Election Campaign Management. A Case Study on Resita Population

Gabriel Dinu, Loredana Dinu

"Eftimie Murgu" University of Resita
P-ta Traian Vuia, No. 1-4, Resita, Romania
e-mail: g.dinu@uem.ro, l.dinu@uem.ro

Abstract: In Romania, the management of an election campaign is viewed with much reluctance, both by politicians and by an electorate who is afraid of manipulation and is about to be oversaturated by commercial advertising, on the one hand, and political demagoguery, on the other hand.

Keywords: management, election, campaign, voters.

Full Text

References

[1] Mellone A.,, Di Gregorio L.: “The Childhood of an Approach: Political Marketing in Italy”, Journal of Political Marketing, 3, 2004 , pages 17 – 39
2004.

[2] Dinu G., Dinu L.: “Using Internet as a Commercial Tools: a Case Study of E-commerce in Resita”, Procedia Engineering, Vol. 69, p. 469-476, 2014.

[3] Dinu G., Dinu L.: “The impact of consumer behavior in the Resita city population”, Annals of DAAAM for 2012 & Proceedings of the 23rd International DAAAM Symposium Intelligent Manufacturing & Automation: Focus on Sustainability, Vol. 23, No. 1, p. 1047-1050, 2012.

[4] Dinu G., Dinu L.: “Managing Consumer Behaviour. A Study Regarding the Influence of Online Purchases in Resita”, Robotica&management, Vol. 22,, no. 2, p. 47-50, 2017.

[5] McDonald M. H. B.: “Ten Barriers to Marketing Planning”, Journal of Marketing Management, vol. 5, no. 1, 1989, p. 1-18.

[6] Dinu G., Dinu L.: “A study regarding the use of e-commerce by people from Resita”, Management & Marketing - Craiova, vol. XI, no. 2, p. 291-302, 2013.